Author Rob Toledo

 

Have you noticed a lag in your website traffic or conversion rates? Chances are, the cause is bad performance. If your visitors have to wait more than three seconds for your site to load, 40% of them won’t stick around. A quick loading page, on the other hand, creates a satisfying experience for users, who are then more likely to spend … continue reading

Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading

If meme blogs and snarky comment boards are any indication, stock photography isn’t always held in the highest estimation. And, between photographers who produce ridiculous and unusable photos like “boy sniffing cactus” and website owners who slap up inappropriate and pixellated photos without a second thought, it’s not hard to see where all of the… continue reading

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