Why The Fold Is A Myth And Where To Actually Put Your Calls To Action

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Another great article by KISSmetrics explaining why the fold is a myth. As they state: “The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action. Asking for a commitment before you’ve made the value of it clear to your prospect is really self-defeating.”

“Higher conversion rates have nothing to do with whether the button is above the fold, and everything to do with whether the button is below the right amount of good copy.”
— KISSmetrics

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