The Value Of Measuring Poor User Experiences

Leave a comment

When we have a good experience with a service or product, we enjoy it, tell our friends, and will probably use that service or product again.

But when we have frustrating or poor user experiences, such as the occurrence of message boxes relentlessly popping up during sporting events, we hate the product, tell our friends about our bad experience, post it to Twitter, and we probably will not use the service or product again (unless we have little choice).

“Understanding poor experiences and eliminating root causes can be an effective strategy for improving the overall experience.”
— Jeff Sauro of Measuring Usability

Read the full article: The Value Of Measuring Poor User Experiences

Tagged with ,

No responses yet to “The Value Of Measuring Poor User Experiences”

Yay! You've decided to leave a comment. That's fantastic! Please keep in mind that comments are moderated and rel="nofollow" is in use. So, please do not use a spammy keyword or else it will be deleted. Let's have a personal and meaningful conversation instead. Thanks for dropping by!

Popular UX books

A Project Guide to UX Design - By Carolyn Chandler
Don't make me think - By Steve KrugPopular book
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences - By Stephen P.Anderson
The UX Book: Process and Guidelines for Ensuring a Quality User Experience - by Pardha S. PylaPopular book
Undercover User Experience Design - By Cennydd bowles and James Box
Simple and Usable Web, Mobile, and Interaction Design - By Giles Colborne