5 Usability Lessons from Website Eye Tracking Studies

Eye tracking studies have been important for helping website owners understand how visitors are browsing your website.

Reputable experts and brands have been conducting this type of research for decades.

“If your website isn’t usable,
you don’t have a chance.”
— Ritika Puri

Ritika Puri wrote this excellent post about the advantages of eye tracking studies and how you can use the results.

Although a lot of similar information has been published and republished before (the F-shaped pattern, banner blindness, link color and other conventions), Ritika’s approach of combining eye tracking studies with good articles make it a good read.