A Lesson in Gradual Engagement

When a visitor lands on your marketing page, what should they see? For nearly all web applications it’s the same: testimonials, a feature list, screenshots. Marketing sites usually explain just enough to entice people to sign up. But what if there were a different way? What if people could use the actual application the moment they land on the page?

Rather than presenting users with information about the product, it enables them to use the product right away, without signing in and without creating an account …at least not until they have had a chance to use the product and add some of their own data!

A great story by Nathan Barry about, what he likes to call, gradual engagement. An interesting process of persuading visitors in buying your product by first letting them use the product.