Lean Startup Is Great UX Packaging

Tomer Sharon wrote this excellent article about the lean startup movement, which isn’t something new. Quickly after the lean startup movement came the lean UX approach. A new name for things that were always around, the difference is in the packaging of these ideas.

The lean startup movement talks about the same things that UX people have talked about for decades. The difference is that people are now listening. The lean startup movement, followed by the lean UX approach, did not reveal any new UX concept. Lean startup thought-leaders do a terrific job and do an awesome service to UX people who struggle to get buy-in for design thinking and UX research.

“The secret sauce of lean startup people is that they advocate for user experience research and design as one of the primary solutions to their business problems, and they do it using plain language.”
— Tomer Sharon of Google Search