How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

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Back in 1984, Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” Since then, it’s been widely hailed as a seminal book on marketing, something that every self-respecting business shouldn’t be caught without.

In the world of conversions, every little bit of persuasion counts. Peep Laja wrote a great article about how you can use Cialdini’s 6 Principles of Persuasion to boost conversions.

“The goal of any business is always to make money, so pay close attention to these principles of persuasion, learn what they’re all about, and apply them to your own landing pages.”
— Peep Laja of Conversion XL

Looking for more information about the book and the principles of persuasion? David Barker wrote an article for, titled “The Persuasive Web and the Effect on UX“.

Read the full article: How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions

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