5 Principles of Persuasive Web Design

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What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little among other things. But what about persuading somebody without words – possible?

You bet.

One simple, yet interesting case: The presence of a fly in a urinal literally changes human behavior. How come? Apparently men have an instinct to aim. When flies were introduced at Schiphol Airport in Amsterdam, spillage rates dropped 80 percent.

This is a clear case of getting people to do what you want without using words. Persuasive design in action.

Yet another great article, titled ‘5 Principles of Persuasive Web Design’, by the hand of Peep Laya. This time he talks about influencing people’s behavior without using words but by following the 5 principles of Persuasive Web Design. Keep them in mind whenever you start a new design project.

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