10 Ways To Incorporate Storytelling In Web Design

Stories play a central role in any culture. Their original purpose is to entertain, educate, and to teach us moral values. Back in the days when there was no mass media, stories were passed on from person to person, from generation to generation. Later, they were written down, duplicated, and easily accessible to the masses. With every new medium people kept finding new and more advanced ways to preserve and share their stories.

Now, in the age of the Internet, it is time to turn things around.

“It’s no longer about how a medium can help us to pass on our stories. It’s about how stories can help us get the most out of this new medium.”
— Sabina Idler of Usabilla

Sabina Idler, writer at Usabilla, wrote this great piece on how to incorporate storytelling in your web design in order to communicate your message more effectively.