Category Usability Testing & A/B Testing
Usability testing is a research method to measure how user-friendly a product or interface is. The researcher observes the user while asking him to complete a set of tasks.
A/B testing is a much used research method in the field of statistics in which you compare two versions of a web page to see which one performs better.
As a philosophy, both research methods encourages an evidence-based practice in order to improve key metrics.
The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading
A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to… continue reading
It is commonly known that user testing (and evalutation) should start throughout the early stages of development of a website. It is cost-effective when these tests are conducted in the right point of development but that doesn’t mean you should stop testing once the website goes online. I wrote an article (Fading navigation on the… continue reading
