Articles tagged ‘user experience’

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Business leaders have plenty of things to deal with on a daily basis, and they have to strike a fine balance between investing in the future and protecting the demands of the present. It isn’t an easy thing to do. They rely on their advisors and employees to bring them the information they need to… continue reading

For much of the history of computers, the focus has lain with the functionality of computers. It was about getting the job done. Very little consideration was given to how users feel while getting the job done. This makes a lot of sense when we consider that computers were always intended to be tools. A… continue reading

Wouldn’t it be great if we knew every time our users are having trouble with our website? And if we could make every single one of them fall in love with our company? Well I think we both know the answer to those questions. Your website is much like your company’s personality. Clashing personalities often… continue reading

The evolution of mobile devices has completely revolutionised the web industry. Today, where mobile device usage has increased drastically, it has become more important than ever for websites to target mobile users as well. This is not only important to improve the conversion rate but also to stay ahead in the market. According to a… continue reading

We’re living in a multi-device (ideally a mobile-dominated) world. And so, if you’re still focusing on improving your website for desktop users, then you’re likely going to lose a lot of potential opportunities to increase conversions. The use of mobile devices – be it for searching things, purchasing products, etc. – is booming. But an… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul