Articles tagged with ‘user research’

A good concept comes from a good idea. But how do you actually create a concept from your initial idea? It sounds daunting at first, it truly does, because where would you start? To ease your pain, I have created a guideline that should help you through the process, both in theory as in practice.… continue reading

I’m a big advocate of story telling. I think it dates back to when I was a kid – enjoying watching Disney films of old up to, and including, the rise of animation in the 90’s all the way through to the rendered computer animation craft of Pixar. We can learn a lot from stories… continue reading

Did you know that personas predate user experience and usability? They were a concept first derived by Alan Cooper in his book ‘The Inmates are Running the Asylum’. However, it was Angus Jenkinson, a marketing director, who developed the concept for usability purposes and … continue reading

You’re moderating a usability session and things aren’t going as well as you’d like. Maybe the participant doesn’t seem to have the qualifications that you need, or the participant seems anxious despite your best efforts to alleviate his nervousness. What should you do? Talking to users is usually the favorite part of our job as… continue reading

It is (hopefully) common knowledge amongst UX practitioners that it is beneficial to test early and test often. However, how to test and what to test may not be as well-known. Qualitative research allows the researcher to dig deep into the causes and consequences of behavior. Quantitative research allows the researcher to project how many… continue reading

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