Articles tagged ‘ROI’

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Business leaders have plenty of things to deal with on a daily basis, and they have to strike a fine balance between investing in the future and protecting the demands of the present. It isn’t an easy thing to do. They rely on their advisors and employees to bring them the information they need to… continue reading

We all know that investing in UX makes things easier for the user, but is it worth the money you put into it? What is the Return on Investment (ROI) of UX? It may be difficult to quantify the added value of a great experience, but there are a variety of other benefits from investing… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul