Category Psychology

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A deep understanding of psychology, neuroscience (or how the brain works) gives us the opportunity to apply that knowledge onto other fields, such as design. Understand what behaviour affects the use and perception of a product in order to create a more relevant user experience for the user.

Human lives are mostly driven by emotions and impressions. Politics, marketers and PR-specialists, for example make a living from ruling emotions and opinions. Psychologists say that in order to gently push a person to some decision, you can affect any of the five sensor systems. For instance think of the smell of fresh bakery in… continue reading

Colors have a very profound effect on the usability of websites and apps. A poor choice of color influences the user experience in a negative way and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

If meme blogs and snarky comment boards are any indication, stock photography isn’t always held in the highest estimation. And, between photographers who produce ridiculous and unusable photos like “boy sniffing cactus” and website owners who slap up inappropriate and pixellated photos without a second thought, it’s not hard to see where all of the… continue reading

„Understanding your users is the first step towards defining the exact problem. does just that!“
- Paul