Category Digital Technology

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A category dedicated to digital technology. This includes social media, online applications, multimedia, productivity applications and mobile devices. All articles collected in this category are somehow related to human computer interaction.

When getting into the complicated web that is … well, the World Wide Web, the first hurdle any business owner faces is the problem of SEO and UX. When constructing a site, the first thing any marketer will tell you is that these two are usually at each other’s throats, both pulling into different directions.… continue reading

As technology advances, it’s often the case that more capabilities make things more complicated, not less. To deliver a quality user experience, taking the complex and making it as simple as possible is absolutely crucial. With the way things have proceeded in recent years, it’s a safe bet to assume that UX trends in 2018… continue reading

Two technologies stand poised to wage a battle for dominance in the customer service sector within the next few years. Mobile apps have long been a popular way for companies to offer support to their customers, but the relatively recent rise of chatbots may soon threaten their supremacy. To settle the debate, we’re going to… continue reading

Over the past several years, I have been observing how my kids (and their friends) have been using and adapting technology into their lives. One of the key differences in a child’s experience with technology is their age and access to the different types of digital technologies available. “People two, three or four years apart… continue reading

Don’t worry – this article doesn’t involve breathing deeply or listening to whale music; though I admit that on occasion, I do find myself considering whether I should turn to these methods on particularly stressful days. Instead, I just go slowly insane. Moving on. So, what was the first thing you did when you woke… continue reading

provides you with all the tools to generate actionable insights, both desktop as mobile.“
- Paul