Posts tagged with ‘testing tools’
Usability testing is a technique used to evaluate a product, such as an application, website, book etc. by observering people using it. The goal is to discover usability problems, collect quantitative data (e.g. time on task, error rates), and determine the participant’s satisfaction with … continue reading
The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. A multivariate test, also called multi-variable test, provides insight into which content or creative variation produces the best improvement … continue reading
