Posts tagged with ‘psychology’

 

Human lives are mostly driven by emotions and impressions. Politics, marketers and PR-specialists, for example make a living from ruling emotions and opinions. Psychologists say that in order to gently push a person to some decision, you can affect any of the five sensor systems. For instance think of the smell of fresh bakery in… continue reading

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading

Empathy – the capacity to recognize emotions that are being experienced by another person – is one of the many ‘soft’ skills a great UX designer should possess. Empathising with users leads to a genuine understanding of how to solve their problem and ultimately building better products. Many great authors have written about the subject.… continue reading

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

The Design of Everyday Things is a best selling book by cognitive scientist and usability engineer Donald A Norman. Originally published in 1988 as “The Psychology of Everyday Things”, the emphasis of his book is on people, and how we, as human beings, interact with psychical objects. Did you ever stand in front of a… continue reading

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