If you ever made an online purchase or subscribed yourself to a website you surely received a confirmation mail afterwards. Of all these emails you’ve received, how many times did you read information other than the obvious (your purchased books, the thank you note for subscribing)? All I see is a missed marketing opportunity because these emails are a powerful tool towards your visitors.
There are no Five Simple Steps to making your UX fabulous, there is no simple fix.
The job of the User Experience Designer is to make sure the intended experience unfolds as planned, and to keep asking: Are we building something remarkable?
When most designers design websites, they don't pay much attention to links. As long as the link works and takes users to the right page, everything is fine.
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