posts tagged with ‘marketing’
User testing and thirteen ways of selling a book
It is commonly known that user testing (and evalutation) should start throughout the early stages of development of a website. It is cost-effective when these tests are conducted in the right point of development but that doesn’t mean you should stop testing once the website goes online.
How to market your website with a confirmation email?
If you ever made an online purchase or subscribed yourself to a website you surely received a confirmation mail afterwards. Of all these emails you’ve received, how many times did you read information other than the obvious (your purchased books, the thank you note for subscribing)? All I see is a missed marketing opportunity because these emails are a powerful tool towards your visitors.
