Posts tagged with ‘heatmap’
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The ultimate goal of usability tests is to obtain the necessary information which will give you the possibility to make an interface so simple and intuitive in use that people can work with it without thinking. People who navigate through your application shouldn’t be spending too much time figuring out the different functionalities of it.
In this article I show you how to discover the most prominent interface problems of your website by following five simple tips. Remember: getting to know the problem is only half the work, you still need to interpret the results, make the improvements and test again.
The heatmap is a graphical overlay of your website which points out what content is hot and what not. This is mainly done by tracking the mouseclicks of the visitor. A more expensive model uses eyetracking to achieve this overlay. Although the results look the same, the two options are somewhat different. The click-heatmap makes it possible to analyse the clicking behaviour of the visitor while the eyetracking-heatmap shows you where people actual look on your webpage.
