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Posts tagged with ‘A/B testing’

How to Test Psychological Triggers using Data Analytics

Why Evaluate Psychological Triggers? Well, the role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day and … continue reading

How to Improve the Bounce Rate with a Simple A/B Test

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to … continue reading

User testing and thirteen ways of selling a book

It is commonly known that user testing (and evalutation) should start throughout the early stages of development of a website. It is cost-effective when these tests are conducted in the right point of development but that doesn’t mean you should stop testing once the website goes online.

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Recommended books

Don't Make Me Think - By Steve Krug
Prioritizing Web Usability - By Jacob Nielsen and Hoa Loranger
The Elements of User Experience: User-Centered Design for the Web - by Jessa James Garrett
A Project Guide to UX Design - By Carolyn Chandler
Rocket Surgery Made Easy - By Steve Krug