Posts tagged with ‘A/B testing’

 

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading

Next to my review of Visual Website Optimizer, I’m also giving away 5 licenses. Read more on how to compete at the end of this article. But first things first, the review of Visual Website Optimizer. VWO is an easy to use test platform which will help you boost your website sales and increase conversions. Setting up test variations is done in… continue reading

Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading

The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading

At Corelio Publishing, a leading online and offline news publisher in Belgium, we’re testing our newsletter templates endlessly. With several 100k emails a day even the smallest change could mean a huge difference in the Click Through Rate and traffic to our websites. Although A/B testing with email templates is not that hard, it demands… continue reading