The web developer’s guide to A/B testing

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In today’s competitive business world, small businesses are using the internet to maximize value and quite often, they do this using the help of a freelancer or an agency. A/B testing is one way in which you can optimize your client’s marketing presence and generate more sales. For maximum effectiveness, this should be done in a continuous manner, ensuring that your clients see you as someone who helps their business’ bottom-line.

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