Visual Balance and Weight Allocation for Usability

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Balance is something all people strive to achieve in life as it gives us a sense of stability and strength. Our lives are full of dynamic forces influencing our daily routines and finding balance means creating priorities and allocating time to all areas accordingly in order to hold on to our personal sanity.

Visual balance is somewhat similar. The dynamic interplay of shapes, colors, and type elements influences the way we view and absorb compositions. Naturally, when we think of balance, we try to allocate weight to elements and see which side of the scale tips further, as our experience in the physical world teaches us that weight is associated with gravity, with objects being pulled downward.

“Designing balanced compositions means allocating weight to page elements (based on importance) and creating a successful visual path that in return controls which elements are seen in what order.”
— Tammy Guy of

Author Tammy Guy wrote this great read about designing balanced compositions – and visuel balance in general – with the help of symmetrical and asymmetrical compositions, color, size and location.

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