The Myth of the Great UI Designer

A short but interesting article by author Danielle Arad about the role of a UI Designer. The red line in her story is this question: “Would hiring a great user interface designer be enough to create the perfect UI?”

“In an ideal world, a UI designer would design the perfect user interface, establishing a website to be so intuitive that users would never get lost on it”
— Danielle Arad of UX Motel

However, we live in the real world, where designers are human and are unable to discern every behavior a user will execute. Of course, the best UI designers attain the skill and thinking to design based on existing patterns they have come across via previous projects; however, ultimately, they may not be familiar with your service or product in depth like you are.