The Myth of the Great UI Designer
A short but interesting article by author Danielle Arad about the role of a UI Designer. The red line in her story is this question: “Would hiring a great user interface designer be enough to create the perfect UI?”
“In an ideal world, a UI designer would design the perfect user interface, establishing a website to be so intuitive that users would never get lost on it”
However, we live in the real world, where designers are human and are unable to discern every behavior a user will execute. Of course, the best UI designers attain the skill and thinking to design based on existing patterns they have come across via previous projects; however, ultimately, they may not be familiar with your service or product in depth like you are.