Killed at Launch : A complete disregard for UX leads to drastic action
Bad UX, front-end and back-end, can kill a website. There are finer points (don’t deploy general-purpose software modules for a narrow purpose to save time or money), but more crucially, the client needs to be involved from day one.
Engage a full team of website deployment project members, covering all of the disciplines required. Above all else, have a full-time, experienced UX professional available on the website development team. You can’t start a user experience review two weeks before launch.
“If you ever hear anyone asking, “Hey, can you look over this website? We are just about ready to launch,” be very afraid.”
An interesting story of Pete Mackie, about his personal experience and involvement of an e-commerce website launch and the lack of a decent User Experience (UX) review.