Killed at Launch : A complete disregard for UX leads to drastic action

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Bad UX, front-end and back-end, can kill a website. There are finer points (don’t deploy general-purpose software modules for a narrow purpose to save time or money), but more crucially, the client needs to be involved from day one.

Engage a full team of website deployment project members, covering all of the disciplines required. Above all else, have a full-time, experienced UX professional available on the website development team. You can’t start a user experience review two weeks before launch.

“If you ever hear anyone asking, “Hey, can you look over this website? We are just about ready to launch,” be very afraid.”
— Pete Mackie of Seaquest Software

An interesting story of Pete Mackie, about his personal experience and involvement of an e-commerce website launch and the lack of a decent User Experience (UX) review.

Read the full article: Killed at Launch : A complete disregard for UX leads to drastic action


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