Improving Usability And User Experience Through Consistent Web Design
Having a consistent website design not only adds usability to the website but assist in improving the user experience, as a result of which you have lower bounce rates, returning visitors and many more advantages to name.
A website is considered consistent when all its basic elements do not vary too much from one page to other and offer a similar experience to the visitor when he/she surfs from one page to other. With time, internet users have lost patience as they now have infinite number of websites to visit, which is why consistency is something that can help any website in retaining target audience on a website.
This article, written by Maneet Puri, is about how a consistent design can play a vital role in improving usability and offer a pleasant user experience.