How to Use Behavioral Design for Boosting Conversions
Do you know BJ Fogg? You should. Dr. BJ Fogg founded the Persuasive Technology Lab at Stanford University, and has done some amazing research on credibility and behavioral design. Behavioral design is where psychology and technology meet – a systematic way to influence a desired behavior, one step at a time.
“Design impacts behavior. If you know how to impact behavior, you can design for behavior.”
Peep Laya of ConversionXL wrote yet another great article. In this latest piece he explains how to use behavioral design for boosting conversions by using the Fogg Behavior Model.