Gamification doesn’t exist

Leave a comment

The word ‘gamification’ is everywhere at the moment – everyone’s trying to grab some game-like elements and stick them into their products to try to make things ‘fun’ and ‘engaging’ – but when you dissect examples of so-called gamifcation, you start to find that it doesn’t really exist at all. All the examples of gamification are actually examples of other things – standard interaction design, bad marketing or just straight-out games.

By using live examples of socalled gamification implementation, author Jessica Vallance explains why gamification doesn’t really exist. Take away the obvious gaming symbols – the neat badges and the physical leader boards, and you’ll see that these ideas are based on well-known principles of human behaviour. The schemes are examples of good design that’s drawing cleverly on human psychological principles, but they’re not any more like a game than any other piece of good design.

Read the full article: Gamification doesn’t exist

No responses yet to “Gamification doesn’t exist”

Yay! You've decided to leave a comment. That's fantastic! Please keep in mind that comments are moderated and rel="nofollow" is in use. So, please do not use a spammy keyword or else it will be deleted. Let's have a personal and meaningful conversation instead. Thanks for dropping by!