The Dark Side of User Experience Design
Marcin Treder wrote an excellent article about the increasing familiarity of User Experience Design. User experience design just stopped to be a niche and became a standard. It’s easier now to find an internet company without the SEO guy (after Panda… I wonder why) than without a UX designer on board.
User Experience Design lies at the crossroads of art and science. It’s a magical mixture of visual art, hard-boiled psychology and numbers. Non of these nobel ingredients can be omitted, as it may put your whole design endeavor at risk. That’s the reality. The Dark Side. That’s the real User Experience Design.
“With great power comes great responsibility. Your responsibility is to test your design conceptions and choose the best one.”