The Complexity of Simplicity
People can always tell when something is simple, uncomplicated, elegant, not overworked, or a number of other near-synonyms, but can rarely articulate why something is simple. Because simplicity is inherently subjective, achieving it pretty tricky.
Fortunately, the discipline of experience design has emerged as a means to help the world realize its need for simplicity and what it takes to achieve it.
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.”
Jay Selway wrote down ten principles that he found helpful when trying to ensure something stays simple and why simplicity is so important.