UX and UI: What They Are and How They’re Different

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Aug 18, 2015

Whether you’re a designer or just someone who is interested in web design best practices, you’ll most likely have overheard conversations about UX and UI (User Experience and User Interface). In fact, both UI and UX are being talked about and used more than ever. Although both these terms have been around for ages and… continue reading

Introducing Ptengine

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Jul 28, 2015

We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless. A… continue reading

How to Improve UX with Voice of Customer

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Jul 21, 2015

Steve Jobs once said that people do not know what they want until they see it, and Henry Ford heard people say “faster horses”, so he designed Ford Model T, ignoring what people want and giving them what they need. Yeah, but what about the fact that more often than not people actually do know… continue reading

10 UX Design Trends for App Designers

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Jul 20, 2015

Last year 2014 was a big year for the experience design with more adaptive and responsive designs, and this year is even bigger. This is so because the UX (user experience) design is sinking deep into products, companies and even in the lives of users who interact with the design. The products and services that… continue reading

Interactive Menus in Email to improve UX

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Jul 7, 2015

Email marketing is becoming challenging with every passing day. More and more marketers adapt to innovative emailing techniques to stand out from the crowded inbox. Take symbols in the subject lines, responsive coding or white-space, marketers catch up with the latest email trends and try providing unique user experience to email recipients. So, what is… continue reading