The Secret to an Eye Catching Web Design: Going the Extra Mile

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Nov 25, 2014

It will be no surprise to those of us who work in the web industry that standards are incredibly high these days. More and more people are turning their hand to web design and that makes the competition for creating a breathtaking design as difficult today as it’s ever been. So how can we make… continue reading

UX Designers Can Learn From Game Design and Gamification

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Nov 11, 2014

A long time ago, a post published at Smashing Magazine titled “What Web Designers Can Learn From Video Games” opened my eyes about important and relevant reflections regarding the lessons that web designers could learn from video games. The article put video … continue reading

Understanding Affordance in Digital Interfaces

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Oct 21, 2014

Affordance is a word that sneaks into a conversation every now and then when talking about designs. But what does it actually mean? Affordance has had many definitions in the past. Its current definition is exhibiting the possibility of some action where it is not a property of either the object or person using it.… continue reading

The Agile Approach: Minimize Risks of Web Design Projects

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Oct 15, 2014

Being agile might sound like a daunting prospect for some clients – after all, it goes against the grain of what most companies consider the traditional execution of a project: sit down with a prospective developer, make a series of requirements, set a deadline, name a price, and send them on their way. But in… continue reading

3 Conversion Rate Optimization Myths Debunked

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Aug 26, 2014

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading