The Dark Patterns of a Webshop

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Jun 26, 2019

Special offers that can expire at any moment. Little extra’s getting into your shopping cart without asking. A ‘free delivery’ option, which in fact is a hidden subscription. New research has mapped these little tricks. They are being called “Dark Patterns”. These manipulative techniques, often on the edge of being illegal, are being used to… continue reading

Lean UX: Understanding The Core Principles & Fundamental Phases

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May 28, 2019

Who doesn’t love discovering new ways to work more effectively. Heck, I know I do. And it’s seemingly more important with the competitive nature of the digital product development scene. But I’m not just talking about developing new products that outshine your competitors – definitely not – because there’s added pressure to be one step… continue reading

Designing PWA For Better UX – A Definite Guide

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May 2, 2019

Your intended customers are probably browsing your website through their mobile device. User Experience can affect how they respond to your brand, so you need to ensure that their browsing experience is seamless and effortless, right from when they enter your site until they leave. There are many ways to do this, with Progressive Web… continue reading

Smartlook, a Qualitative Analytics Tool for Websites & Mobile Apps

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Apr 16, 2019

The absence of a powerful analytics tool for either a website or native application is unthinkable in this day and age. The more you know about people’s online behaviour, needs and goals, the more you can help them out with the decision making. One such a tool is called Smartlook and I gave it a… continue reading

How Website Design and Content Work Together

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Mar 27, 2019

Nowadays, people are very aesthetically oriented which makes the website design one of the crucial points of successful business development. In addition, business owners and content marketers have been paying more attention to producing high-quality content because the competition is very high in any industry. Considering that both website design and content are essential to… continue reading

provides you with all the tools to generate actionable insights, both desktop as mobile.“
- Paul