And What is Your Opinion on Gamification?
A few weeks ago Steve Bromley wrote an interesting article about Gamification, titled “Is this the End of Gamification?”. The article was picked up by a UX group on Linkedin, whose members had a discussion about the real benefits, objectives and focus of gamification and whether gamification still has a chance of survival. Because the discussion led to … continue reading
Is this the End of Gamification?
Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading
February’s Most Interesting Articles about User Experience
February has been an extremely productive month for many writers and User Experience related blogs. I’ve collected the most engaging resources and interesting articles about User Experience of the past month, in case you missed out on those UX readings. Happy reading! 6 Evil UX Things Companies Do (That Also Happen to Work) A… continue reading
Up and Coming Mobile Design Trends
Many posts out there don’t actually talk about mobile design trends; some talk about mobile design being a trend but that is by far very different. Because mobile apps and websites are growing in popularity and design quality, I wanted to write a post about the up and coming mobile design trends. I’m certain that… continue reading
The Importance of A/B Testing
Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading