Which Test Won and Testing Email Templates

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July 16th, 2012

At Corelio Publishing, a leading online and offline news publisher in Belgium, we’re testing our newsletter templates endlessly. With several 100k emails a day even the smallest change could mean a huge difference in the Click Through Rate and traffic to our websites. Although A/B testing with email templates is not that hard, it demands… continue reading

Why the User Experience Can or Cannot be Designed

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July 9th, 2012

It seems an endless discussion whether the user experience can be designed or not. The difficulty of the discussion lies in the level of abstraction since everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really … continue reading

My 5 Favorite Articles on User Experience for June 2012

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June 25th, 2012

A lot has happened in the field of User Experience the last couple of weeks. As we’re coming to the end of the month, I went through my tweets, posts and shares to collect the five greatest stories on UX that got my attention… continue reading

User Research in Games

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May 31st, 2012

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into – the accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll… continue reading

A Must Have Book Collection on UX

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May 9th, 2012

I present to you the cornerstone of my book collection on UX: 17 highly recommended books on User Experience by UX professionals. If you are looking for books about user research, interface design, information architecture or UX strategy, you will find a book to your liking.   For who is this book collection on UX?… continue reading