The Importance of Site Speed

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Nov 27, 2013

Have you noticed a lag in your website traffic or conversion rates? Chances are, the cause is bad performance. If your visitors have to wait more than three seconds for your site to load, 40% of them won’t stick around. A quick loading page, on the other hand, creates a satisfying experience for users, who are then more likely to spend … continue reading

Design Considerations for Little Fingers

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Nov 12, 2013

Designing interfaces and apps for kids is not just a matter of simplification or making the buttons bigger – it requires us to consider interaction models and user experience from the child’s perspective. Children are curious, inquisitive and love to explore. They will touch and interact with everything on screen, searching to… continue reading

Empathy in UX Design

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Oct 24, 2013

Empathy – the capacity to recognize emotions that are being experienced by another person – is one of the many ‘soft’ skills a great UX designer should possess. Empathising with users leads to a genuine understanding of how to solve their problem and ultimately building better products. Many great authors have written about the subject.… continue reading

The Decoy Effect in Price Tables

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Sep 24, 2013

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

Multiple Device Testing using Open Device Labs

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Sep 10, 2013

Ask any interactive designer or developer what the most time-consuming, tedious part of their job is. The answer is almost always “testing”. While designing and developing a website or app can be a lot of work, it’s the testing of it on a wide variety of devices that most makes us want to put our… continue reading

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