The Importance of A/B Testing

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Feb 12, 2013

Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading

9 Common Misconceptions about Users

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Feb 5, 2013

Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During meetings, when discussing new features or reviewing an existing one, website owners and managers often use their own experience and behavioral habits with a website to praise or shoot down the idea. How many… continue reading

12 Tips to Improve Your Usability Testing Technique

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Jan 22, 2013

Usability testing is a technique used to evaluate a product, such as an application, website, book etc. by observering people using it. The goal is to discover usability problems, collect quantitative data (e.g. time on task, error rates), and determine the participant’s satisfaction with … continue reading

How Responsive Design Improves User Task Completion

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Jan 9, 2013

Since the earliest days of the mobile Web, designers have struggled with the challenges inherent in presenting content across multiple devices, and with the explosion in the number and range of devices – from desktops, laptops and netbooks to tablets and smart phones – the difficulties of covering all the bases only become more complex… continue reading

eBook Bundle Contest: The Winners

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Dec 21, 2012

A couple of weeks ago I launched a contest with, in my humble opinion, a great price: an ebook bundle of Smashing Magazine about Usability and UX for Web Design. Today, the ebook bundle contest has concluded. For those who have participated, thank you for competing and spreading the word. This is the time you’ve… continue reading