Call to Action Buttons Part 4: Message

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April 4th, 2012

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading

How to Improve the Bounce Rate with a Simple A/B Test

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March 8th, 2012

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to… continue reading

How To Improve Website Usability By Improving Content

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February 23rd, 2012

Content plays an important role in building a relationship with your readers and consequently, converting them into a buyer or a client. Along with good content writing, it’s also quite a prerequisite to present content in an interesting and user friendly way. This goes a long way in improving and influencing your website’s usability. Improving… continue reading

15 Free Ebooks about User Experience and Interface Design

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January 26th, 2012

I have collected 15 free ebooks about UX and interface design, including some best selling books which are definitely worth reading. Not only are these free ebooks pretty good reads but perhaps I could save a small rainforest as well. Please let me know if you have read other great free ebooks lately.   Search… continue reading

The Persuasive Web and the Effect on UX

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December 12th, 2011

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion“, Robert Cialdani identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking… continue reading