User Research in Games

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May 31st, 2012

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into – the accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll… continue reading

A Must Have Book Collection on UX

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May 9th, 2012

I present to you the cornerstone of my book collection on UX: 17 highly recommended books on User Experience by UX professionals. If you are looking for books about user research, interface design, information architecture or UX strategy, you will find a book to your liking.   For who is this book collection on UX?… continue reading

How to Test Psychological Triggers using Data Analytics

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April 19th, 2012

The role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day and you need to keep up… continue reading

Call to Action Buttons Part 4: Message

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April 4th, 2012

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading

How to Improve the Bounce Rate with a Simple A/B Test

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March 8th, 2012

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to… continue reading