Multivariate Test Results with Optimizely

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Nov 28, 2012

The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading

6 Web Design Blunders to Avoid

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Nov 13, 2012

When it comes to web design, details matter. It’s the small things about a website that attracts and repels visitors. If you’re trying to improve the user experience your website offers, there are a few things you probably shouldn’t do in terms of design. Seemingly inconsequential design mistakes can cost you. Make sure you avoid… continue reading

The Optimal Text Layout is More Than Line Length

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Oct 2, 2012

Like many of us, I have read a lot of articles containing endless bullet points about how to improve a Web site’s usability. Unfortunately I rarely come across a post bringing up text layout or typography (heck, I even forgot about it in my previous posts) and when it does it seems to be limited… continue reading

Announcing the Winners of the Book Giveaway

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Sep 14, 2012

The book giveaway contest for ‘Playful Design’ by John Ferrara and ‘Storytelling for User Experience’ by Whitney Quesenbery & Kevin Brooks has concluded. Find out now if you’re one of the lucky winners. Not a winner this time? Look out for another book giveaway in … continue reading

Win a copy of ‘Storytelling for User Experience’ or ‘Playful Design’

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Sep 4, 2012

I’m giving away two copies of John Ferrara’s new book, Playful Design and two copies of ‘Storytelling for User Experience’ by Whitney Quesenbery & Kevin Brooks. Whether you are a UX Professional or enthusiast Usability Evangelist, you’ll surely appreciate these two books. To enter, just follow … continue reading