Is this the End of Gamification?

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Mar 12, 2013

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

February’s Most Interesting Articles about User Experience

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Mar 5, 2013

February has been an extremely productive month for many writers and User Experience related blogs. I’ve collected the most engaging resources and interesting articles about User Experience of the past month, in case you missed out on those UX readings. Happy reading!   6 Evil UX Things Companies Do (That Also Happen to Work) A… continue reading

Up and Coming Mobile Design Trends

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Feb 26, 2013

Many posts out there don’t actually talk about mobile design trends; some talk about mobile design being a trend but that is by far very different. Because mobile apps and websites are growing in popularity and design quality, I wanted to write a post about the up and coming mobile design trends. I’m certain that… continue reading

The Importance of A/B Testing

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Feb 12, 2013

Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading

9 Common Misconceptions about Users

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Feb 5, 2013

Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During meetings, when discussing new features or reviewing an existing one, website owners and managers often use their own experience and behavioral habits with a website to praise or shoot down the idea. How many… continue reading