How to Improve the Bounce Rate with a Simple A/B Test

By
16 Comments
March 8th, 2012

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to… continue reading

How To Improve Website Usability By Improving Content

By
2 Comments
February 23rd, 2012

Content plays an important role in building a relationship with your readers and consequently, converting them into a buyer or a client. Along with good content writing, it’s also quite a prerequisite to present content in an interesting and user friendly way. This goes a long way in improving and influencing your website’s usability. Improving… continue reading

15 Free Ebooks about User Experience and Interface Design

By
26 Comments
January 26th, 2012

I have collected 15 free ebooks about UX and interface design, including some best selling books which are definitely worth reading. Not only are these free ebooks pretty good reads but perhaps I could save a small rainforest as well. Please let me know if you have read other great free ebooks lately.   Search… continue reading

The Persuasive Web and the Effect on UX

By
6 Comments
December 12th, 2011

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion“, Robert Cialdani identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking… continue reading

Using Paper Prototyping as a Tool for Participatory Design Research

By
4 Comments
November 10th, 2011

Participatory design research is the art and science of inviting users and stakeholders to play an active role during the design and development process. It starts from the premise that all people are creative and are able to express (and address) their needs, desires, emotions and pain points with the help of ambiguous stimuli and… continue reading