I present to you the cornerstone of my book collection on UX: 16 highly recommended books on User Experience by UX professionals. If you are looking for books about user research, interface design, information architecture or UX strategy, you will find a book to your liking. For who is this book collection on UX? I’ve ... continue reading

A Must Have Book Collection on UX is a post by Paul Olyslager on paulolyslager.com.

Why Evaluate Psychological Triggers? Well, the role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day and ... continue reading

How to Test Psychological Triggers using Data Analytics is a post by Claudia Somerfield on paulolyslager.com.

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check ... continue reading

Call to Action Buttons Part 4: Message is a post by Paul Olyslager on paulolyslager.com.

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to ... continue reading

How to Improve the Bounce Rate with a Simple A/B Test is a post by Paul Olyslager on paulolyslager.com.

Content plays an important role in building a relationship with your readers and consequently, converting them into a buyer or a client. Along with good content writing, it’s also quite a prerequisite to present content in an interesting and user friendly way. This goes a long way in improving and influencing your website’s usability. Improving ... continue reading

How To Improve Website Usability By Improving Content is a post by Divya Rawat on paulolyslager.com.

I have collected 15 free ebooks about UX and interface design including some best selling books which are definitely worth reading. Not only are these free ebooks pretty good reads but perhaps I could save a small rainforest as well. Please let us know if you have read other great free ebooks lately. Search User ... continue reading

15 Free Ebooks about User Experience and Interface Design is a post by Paul Olyslager on paulolyslager.com.

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion” Robert Cialdani identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking ... continue reading

The Persuasive Web and the Effect on UX is a post by David Barker on paulolyslager.com.

Participatory design research is the art and science of inviting users and stakeholders to play an active role during the design and development process. It starts from the premise that all people are creative and are able to express (and address) their needs, desires, emotions and pain points with the help of ambiguous stimuli and ... continue reading

Using Paper Prototyping as a Tool for Participatory Design Research is a post by Catalina Naranjo-Bock on paulolyslager.com.

They seem to love it in the US. Many blogs write about the latest trend: Responsive Design. With the arrival of smart phones and tablets, this is a logical solution for those who do not want to invest in various versions of a website for all those different devices. This phenomenon also starts to appear ... continue reading

Responsive Design: hype or solution? is a post by Elles de Boorder on paulolyslager.com.

In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the ... continue reading

Call to Action Buttons Part 3: Shape and Size is a post by Paul Olyslager on paulolyslager.com.