Archive for the ‘Articles’ category

 

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion“, Robert Cialdani identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking… continue reading

Participatory design research is the art and science of inviting users and stakeholders to play an active role during the design and development process. It starts from the premise that all people are creative and are able to express (and address) their needs, desires, emotions and pain points with the help of ambiguous stimuli and… continue reading

They seem to love it in the US. Many blogs write about the latest trend: Responsive Design. With the arrival of smart phones and tablets, this is a logical solution for those who do not want to invest in various versions of a website for all those different devices. This phenomenon also starts to appear… continue reading

In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the… continue reading

Are you a small business or organization just getting your presence started on the web? Or do you already have a website and can’t figure out why your visitor traffic is lacking? In either case, here are a couple of essential components that you will need to include in your website to ensure a more… continue reading