Archive for the ‘Articles’ category

 

Like many of us, I have read a lot of articles containing endless bullet points about how to improve a Web site’s usability. Unfortunately I rarely come across a post bringing up text layout or typography (heck, I even forgot about it in my previous posts) and when it does it seems to be limited… continue reading

It seems an endless discussion whether the user experience can be designed or not. The difficulty of the discussion lies in the level of abstraction since everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really … continue reading

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into – the accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll… continue reading

The role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day and you need to keep up… continue reading

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading