Archive for the ‘Articles’ category

 

Usability testing is a technique used to evaluate a product, such as an application, website, book etc. by observering people using it. The goal is to discover usability problems, collect quantitative data (e.g. time on task, error rates), and determine the participant’s satisfaction with … continue reading

Since the earliest days of the mobile Web, designers have struggled with the challenges inherent in presenting content across multiple devices, and with the explosion in the number and range of devices – from desktops, laptops and netbooks to tablets and smart phones – the difficulties of covering all the bases only become more complex… continue reading

If meme blogs and snarky comment boards are any indication, stock photography isn’t always held in the highest estimation. And, between photographers who produce ridiculous and unusable photos like “boy sniffing cactus” and website owners who slap up inappropriate and pixellated photos without a second thought, it’s not hard to see where all of the… continue reading

The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading

When it comes to web design, details matter. It’s the small things about a website that attracts and repels visitors. If you’re trying to improve the user experience your website offers, there are a few things you probably shouldn’t do in terms of design. Seemingly inconsequential design mistakes can cost you. Make sure you avoid… continue reading