Archive for the ‘Articles’ category

 

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into – the accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll… continue reading

The role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day and you need to keep up… continue reading

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check… continue reading

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to… continue reading

Content plays an important role in building a relationship with your readers and consequently, converting them into a buyer or a client. Along with good content writing, it’s also quite a prerequisite to present content in an interesting and user friendly way. This goes a long way in improving and influencing your website’s usability. Improving… continue reading