Archive for the ‘Articles’ category

 

If meme blogs and snarky comment boards are any indication, stock photography isn’t always held in the highest estimation. And, between photographers who produce ridiculous and unusable photos like “boy sniffing cactus” and website owners who slap up inappropriate and pixellated photos without a second thought, it’s not hard to see where all of the… continue reading

The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading

When it comes to web design, details matter. It’s the small things about a website that attracts and repels visitors. If you’re trying to improve the user experience your website offers, there are a few things you probably shouldn’t do in terms of design. Seemingly inconsequential design mistakes can cost you. Make sure you avoid… continue reading

Like many of us, I have read a lot of articles containing endless bullet points about how to improve a Web site’s usability. Unfortunately I rarely come across a post bringing up text layout or typography (heck, I even forgot about it in my previous posts) and when it does it seems to be limited… continue reading

It seems an endless discussion whether the user experience can be designed or not. The difficulty of the discussion lies in the level of abstraction since everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really … continue reading