Archive for the ‘Articles’ category

 

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

Many posts out there don’t actually talk about mobile design trends; some talk about mobile design being a trend but that is by far very different. Because mobile apps and websites are growing in popularity and design quality, I wanted to write a post about the up and coming mobile design trends. I’m certain that… continue reading

Lately, you may have heard a lot of buzz about A/B Testing. This is no small part thanks to the central role to approach played in Obama’s successful presidential bid as a part of a grassroots marketing and fundraising effort. Google, Amazon, eBay and the BBC are also big fans, making this the hit term… continue reading

Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During meetings, when discussing new features or reviewing an existing one, website owners and managers often use their own experience and behavioral habits with a website to praise or shoot down the idea. How many… continue reading

Usability testing is a technique used to evaluate a product, such as an application, website, book etc. by observering people using it. The goal is to discover usability problems, collect quantitative data (e.g. time on task, error rates), and determine the participant’s satisfaction with … continue reading