Articles, Reviews & Advice on Web Design, User Experience and Usability

Archive for the ‘Articles’ category

 

Call to Action Buttons Part 4: Message

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check … continue reading

How to Improve the Bounce Rate with a Simple A/B Test

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to … continue reading

How To Improve Website Usability By Improving Content

Content plays an important role in building a relationship with your readers and consequently, converting them into a buyer or a client. Along with good content writing, it’s also quite a prerequisite to present content in an interesting and user friendly way. This goes a long way in improving and influencing your website’s usability. Improving … continue reading

The Persuasive Web and the Effect on UX

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion“, Robert Cialdani identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking … continue reading

Using Paper Prototyping as a Tool for Participatory Design Research

Participatory design research is the art and science of inviting users and stakeholders to play an active role during the design and development process. It starts from the premise that all people are creative and are able to express (and address) their needs, desires, emotions and pain points with the help of ambiguous stimuli and … continue reading