Archive for the ‘Articles’ category

 

Have you noticed a lag in your website traffic or conversion rates? Chances are, the cause is bad performance. If your visitors have to wait more than three seconds for your site to load, 40% of them won’t stick around. A quick loading page, on the other hand, creates a satisfying experience for users, who are then more likely to spend … continue reading

Designing interfaces and apps for kids is not just a matter of simplification or making the buttons bigger – it requires us to consider interaction models and user experience from the child’s perspective. Children are curious, inquisitive and love to explore. They will touch and interact with everything on screen, searching to… continue reading

As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

Ask any interactive designer or developer what the most time-consuming, tedious part of their job is. The answer is almost always “testing”. While designing and developing a website or app can be a lot of work, it’s the testing of it on a wide variety of devices that most makes us want to put our… continue reading

Mobile has changed the way we interact with content. As UX practitioners, we need to rethink the design paradigm for the web. Simply translating desktop designs to mobile screens is not an option. Small touch screens on smartphones, tablets, and e-readers change the way users input and interact with content. Established desktop behaviors (i.e. mouse… continue reading