Archive for the ‘Articles’ category

 

Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the… continue reading

I recently moved from London, UK to New Zealand to continue my career as a UX Designer. I was lucky to land a role working for a well-regarded digital agency, NV Interactive. Unfortunately, I started to feel a bit like a fraud.   I’d spent the last six years working on in-house products for a… continue reading

The mobile user experience is about more than having a site that is responsive to multiple devices and platforms. Mobile behavior is fundamentally different from desktop behavior and designing an experience for the mobile user journey is beneficial to businesses that want to increase sales, growth hack their user base, and foster brand loyalty. According… continue reading

You just finished designing your latest web project. You did your research, designed it with your client’s audience in mind, and now it’s ready to be launched. Or is it? Many designers fail to follow through with one of the most important elements of successful web design — user testing. It sounds daunting… and expensive.… continue reading

The evolution of mobile devices has completely revolutionised the web industry. Today, where mobile device usage has increased drastically, it has become more important than ever for websites to target mobile users as well. This is not only important to improve the conversion rate but also to stay ahead in the market. According to a… continue reading

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