Archive for the ‘Articles’ category

 

Did you know that personas predate user experience and usability? They were a concept first derived by Alan Cooper in his book ‘The Inmates are Running the Asylum’. However, it was Angus Jenkinson, a marketing director, who developed the concept for usability purposes and … continue reading

You’re moderating a usability session and things aren’t going as well as you’d like. Maybe the participant doesn’t seem to have the qualifications that you need, or the participant seems anxious despite your best efforts to alleviate his nervousness. What should you do? Talking to users is usually the favorite part of our job as… continue reading

Don’t worry – this article doesn’t involve breathing deeply or listening to whale music; though I admit that on occasion, I do find myself considering whether I should turn to these methods on particularly stressful days. Instead, I just go slowly insane. Moving on. So, what was the first thing you did when you woke… continue reading

It is (hopefully) common knowledge amongst UX practitioners that it is beneficial to test early and test often. However, how to test and what to test may not be as well-known. Qualitative research allows the researcher to dig deep into the causes and consequences of behavior. Quantitative research allows the researcher to project how many… continue reading

It is no surprise that we currently live in a multi-screen world but did you know that the majority of the European website hasn’t been optimized for the normal screen (yes, mobile first sweet marketeers)? This is a sad development because the right solution is within hand’s reach: responsive design. As you all may know… continue reading