Archive for the ‘Articles’ category

 

While the evolving technology has brought many challenges for the businesses, at the same time, it has also offered numerous brilliant opportunities. It can’t be gainsaid that the mobile revolution has ushered the retail shopping in a modern era that has transformed the experience into a fast and convenient exchange through mobile devices. The ever… continue reading

The emergence and widespread popularity of the virtual platform have resulted in increased convenience for every individual. From seeking medical assistance to shopping for your favorite outfits, there is hardly anything you cannot perform online. Irrespective of your requirements, the virtual marketplace, offers you a wealth of options. You can get all that you need… continue reading

Using data to drive design is relatively easy to encourage people to “like”. When I speak about how I use data to help designers make decisions, I tend to see people nod and look interested. But, it still takes a lot of steps from “interest” to “application”.   I don’t think interest is the problem… continue reading

Human lives are mostly driven by emotions and impressions. Politics, marketers and PR-specialists, for example make a living from ruling emotions and opinions. Psychologists say that in order to gently push a person to some decision, you can affect any of the five sensor systems. For instance think of the smell of fresh bakery in… continue reading

Every designer faces three people that he or she needs to please – the client, the user, and themselves. Doing so is the perfect case scenario. But is it always possible? User Centered Design, in short UCD, is the principle created to put the user and their experiences in front. An opposition to the constant… continue reading