Why Evaluate Psychological Triggers? Well, the role of a marketer is not an easy one. He has to find out new ways of marketing and keep fine tuning his or her skills in order to make the most out of marketing efforts. Internet is a place where there are new trends rising every day and ... continue reading

How to Test Psychological Triggers using Data Analytics is a post by Claudia Somerfield on paulolyslager.com.

I wrote quite a lot about Call to Action buttons already but I was still missing one key element. In this chapter, which could be the last one in our series about CTA’s, I explain what kind of copy (message) in call to action buttons will trigger your readers into action. Don’t forget to check ... continue reading

Call to Action Buttons Part 4: Message is a post by Paul Olyslager on paulolyslager.com.

A couple of days ago I noticed a significant increase of traffic to my article 15 Free Ebooks about User Experience and Interface Design. Needless to say it triggered my curiosity. I quickly opened Google Analytics to look for the source and came up with Reddit.com. I found out that someone was so kind to ... continue reading

How to Improve the Bounce Rate with a Simple A/B Test is a post by Paul Olyslager on paulolyslager.com.

Content plays an important role in building a relationship with your readers and consequently, converting them into a buyer or a client. Along with good content writing, it’s also quite a prerequisite to present content in an interesting and user friendly way. This goes a long way in improving and influencing your website’s usability. Improving ... continue reading

How To Improve Website Usability By Improving Content is a post by Divya Rawat on paulolyslager.com.

Persuasion is used throughout the web and comes in many different guises. In his book “The Psychology of Persuasion” Robert Cialdani identifies six key principles of persuasion: Reciprocation; Commitment and consistency; Social proof; Liking; Authority; Scarcity. These principles are used in many different areas of life and often by sales people. I will be looking ... continue reading

The Persuasive Web and the Effect on UX is a post by David Barker on paulolyslager.com.

Participatory design research is the art and science of inviting users and stakeholders to play an active role during the design and development process. It starts from the premise that all people are creative and are able to express (and address) their needs, desires, emotions and pain points with the help of ambiguous stimuli and ... continue reading

Using Paper Prototyping as a Tool for Participatory Design Research is a post by Catalina Naranjo-Bock on paulolyslager.com.

They seem to love it in the US. Many blogs write about the latest trend: Responsive Design. With the arrival of smart phones and tablets, this is a logical solution for those who do not want to invest in various versions of a website for all those different devices. This phenomenon also starts to appear ... continue reading

Responsive Design: hype or solution? is a post by Elles de Boorder on paulolyslager.com.

In our 4-part series about Call to Action buttons, we have come to the 3rd post in which I explain the impact of shape and size on the effectiveness of a button. With the help of several studies I will show you the best practices in order to increase the CTR (Clickthrough Rate) of the ... continue reading

Call to Action Buttons Part 3: Shape and Size is a post by Paul Olyslager on paulolyslager.com.

Are you a small business or organization just getting your presence started on the web? Or do you already have a website and can’t figure out why your visitor traffic is lacking? In either case, here are a couple of essential components that you will need to include in your website to ensure a more ... continue reading

Top 5 Elements Every Website Must Have is a post by Karen Fojas Lee on paulolyslager.com.

It’s astonishing how often the issue of accessibility in web design is simply disregarded or ignored. Refusing to acknowledge disabled users of your website is potentially damaging – as well as the impact on your reputation, discriminatory laws in both the US and UK mean that there can now be legal implications for those who ... continue reading

Accessibility Updates For Your Website is a post by Thomas O'Rourke on paulolyslager.com.