Archive for the ‘Articles’ category

 

We all know that investing in UX makes things easier for the user, but is it worth the money you put into it? What is the ROI of UX? It may be difficult to quantify the added value of a great experience, but there are a variety of other benefits from investing in UX that… continue reading

Many say that wearable technologies are the future, but if you take a look around you’ll discover that these technologies are actually the present. Fitness and activity trackers, smart watches, blue tooth earphones, the infamous Google Glass, and even clothing embedded with sensors to track your bio metric vitals are found everywhere in today’s streets,… continue reading

I just love WordPress, which is why I attended WordCamp in the Netherlands. This year was the 4th Dutch edition, for me the 3rd time to attend and the second time as a speaker. I decided to challenge myself and talk about design and how new innovations changed the role of designers. I found a… continue reading

Contextual UX is the use of context-aware technologies that allow us to design and build experiences that are personalized to meet unique needs of the individual user based on specific situation or context of use. Before we start, let’s look at two of the primary concepts that define the user experience from a human-computer interaction… continue reading

Did you know that personas predate user experience and usability? They were a concept first derived by Alan Cooper in his book ‘The Inmates are Running the Asylum’. However, it was Angus Jenkinson, a marketing director, who developed the concept for usability purposes and … continue reading