Archive for the ‘Articles’ category


Colors have a very profound effect on the usability of websites and apps, which means a poor choice of color may negatively affect the user experience and may even make the app or website unusable. The topic of color is rather subjective, but the information here features the most commonly held thoughts and opinions of… continue reading

You might remember us mentioning Mouseflow before in some of our previous posts about heatmap systems. Now Mouseflow released their latest version which is packed with new and improved features and a brand new user interface. Time to give you an update. What is Mouseflow? Mouseflow, this month’s sponsor, is a powerful web analytics tool,… continue reading

We’re living in a multi-device (ideally a mobile-dominated) world. And so, if you’re still focusing on improving your website for desktop users, then you’re likely going to lose a lot of potential opportunities to increase conversions. The use of mobile devices – be it for searching things, purchasing products, etc. – is booming. But an… continue reading

Over the past several years, I have been observing how my kids (and their friends) have been using and adapting technology into their lives. One of the key differences in a child’s experience with technology is their age and access to the different types of digital technologies available. “People two, three or four years apart… continue reading

Whether you’re a designer or just someone who is interested in web design best practices, you’ll most likely have overheard conversations about UX and UI (User Experience and User Interface). In fact, both UI and UX are being talked about and used more than ever. Although both these terms have been around for ages and… continue reading