Archive for the ‘Articles’ category

 

Affordance is a word that sneaks into a conversation every now and then when talking about designs. But what does it actually mean? Affordance has had many definitions in the past. Its current definition is exhibiting the possibility of some action where it is not a property of either the object or person using it.… continue reading

Being agile might sound like a daunting prospect for some clients – after all, it goes against the grain of what most companies consider the traditional execution of a project: sit down with a prospective developer, make a series of requirements, set a deadline, name a price, and send them on their way. But in… continue reading

Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all… continue reading

A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading

We all know that investing in UX makes things easier for the user, but is it worth the money you put into it? What is the ROI of UX? It may be difficult to quantify the added value of a great experience, but there are a variety of other benefits from investing in UX that… continue reading