Posts by Steve Bromley

 

Gamification has become a popular topic within online marketing for the last few years. However, it has become a hot topic for debate, and has received a significant amount of criticism from blogs and prominent individuals on the internet. In this article, we look at what gamification is, why it is so controversial, and what… continue reading

Over the last five years, user research has become an important part of the game development process. It’s no longer acceptable for games to be obtuse and difficult to get into – the accessibility of cheap iPhone games and free-to-play games have made it essential for players to be immediately engaged. In this post, I’ll… continue reading

Steve Bromley

Steve Bromley writes a (semi) regular blog on games user research, and in the archive have covered introductions to many different aspects of gaming research, including the secrets of making addictive strategy games, and how game developers can do their own research for cheap. See www.stevebromley.com for more!