Posts by Paul Olyslager

 

The last couple of weeks I’ve been experimenting with Optimizely, a testing tool founded by two former Google product managers, trying to optimize the conversion rate of this blog with the help of a multivariate test. Multivariate tests, also called multivariable tests, provide insight into which content or creative variation produces the best improvement in… continue reading

Like many of us, I have read a lot of articles containing endless bullet points about how to improve a Web site’s usability. Unfortunately I rarely come across a post bringing up text layout or typography (heck, I even forgot about it in my previous posts) and when it does it seems to be limited… continue reading

The book giveaway contest for ‘Playful Design’ by John Ferrara and ‘Storytelling for User Experience’ by Whitney Quesenbery & Kevin Brooks has concluded. Find out now if you’re one of the lucky winners. Not a winner this time? Look out for another book giveaway in … continue reading

I’m giving away two copies of John Ferrara’s new book, Playful Design and two copies of ‘Storytelling for User Experience’ by Whitney Quesenbery & Kevin Brooks. Whether you are a UX Professional or enthusiast Usability Evangelist, you’ll surely appreciate these two books. To enter, just follow … continue reading

In my attempt to stay up to date with my profession I attend conferences from time to time or watch interesting live shows on usability related issues. Searching the web for interesting articles I stumbled upon some movies on User Experience of which I … continue reading

Paul Olyslager

I'm the creator and editor of paulolyslager.com, a blog about on Web Design, User Experience and Usability. Currently I'm working as UX Manager for a leading supplier of nutrients and supplements to the European market based in Berlin, Germany. Follow me @paulolyslager or google+.