Author Paul Olyslager
We all know how important it is to use web analytics. Analytics can help researchers to find out where you are losing visitors and it provides you with valuable customer insights. Still, analytics can be daunting. Too many metrics and features, no flexibility and at the end of the day you’re still completely clueless. A… continue reading
Are you looking for great insights, well-researched articles or some inspiration in the realm of UX, then Twitter is a great tool. Of course, finding the right people to follow can be somewhat cumbersome. That is why I curated a list of 21 UX experts who inspire me and keep me up to date with… continue reading
This article is not only a review of Crazy Egg, a heat map tool, we are also giving away a lifetime license and the opportunity to test Crazy Egg 60 days for free. In case you haven’t heard of Crazy Egg before, it’s a tool that generates a heat map and a scroll map based… continue reading
A long time ago, I read the first edition of A Project Guide to UX Design. Would the second edition be any different? After pondering this one over for quite some time and convincing myself with some graphs illustrating the pros and cons, I just spontaneously decided to buy it. So now that I’ve finished… continue reading
A restaurant visit is sometimes more expensive than what you had in mind. Smart restaurant owners use little persuasive tricks to gain more profit per single visit. Professor in Experimental Psychology Charles Spence investigated some of these strategies and found eight tricks. The First Look Research has shown that we spend more time looking at… continue reading
