Posts by Paul Olyslager


As a UX Designer I like to understand why some design patterns work while others stand in the way of a great user experience or perform outright counterproductive. I found myself intrigued by the psychology of persuasion, how these techniques are used throughout the web and how it affects our decision making. One of those techniques is… continue reading

The Design of Everyday Things is a best selling book by cognitive scientist and usability engineer Donald A Norman. Originally published in 1988 as “The Psychology of Everyday Things”, the emphasis of his book is on people, and how we, as human beings, interact with psychical objects. Did you ever stand in front of a… continue reading

Next to my review of Visual Website Optimizer, I’m also giving away 5 licenses. Read more on how to compete at the end of this article. But first things first, the review of Visual Website Optimizer. VWO is an easy to use test platform which will help you boost your website sales and increase conversions. Setting up test variations is done in… continue reading

A couple of weeks ago I implemented Qualaroo on my blog. Qualaroo, formerly known as KISSinsights, is a survey tool made by the creators of Crazy Egg and KISSmetrics, which allows you to interact with your visitors. Running a UX blog, I wanted to find out one thing: what does UX mean to you all. In this article I share… continue reading

With responsive design and new design approaches such as ‘Mobile First’, a new kind of UI sketching came to life. I’ve collected several free responsive sketch sheets, allowing you to sketch out rough ideas with paper and pencil and to quickly iterate those ideas, refining, redesigning, or tossing them out as… continue reading

I'm the creator and editor of, a blog about on Web Design, User Experience and Usability. Currently I'm working as UX Manager for a leading supplier of nutrients and supplements to the European market based in Berlin, Germany. Follow me @paulolyslager or google+.